About us
About A.S Group
Founded in 1987 by Late S. Charan Singh in Jalandhar, Punjab, A.S Group began with a mission to solve real footwear challenges faced by Indian Army personnel operating in extreme terrains.
What started as a response to a critical need evolved into a trusted footwear manufacturing legacy focused on durability, reliability, and high-performance engineering.
Today, under the leadership of Kuldeep Singh and Gurmeet Kaur, A.S Group continues expanding into modern industrial safety solutions with globally aligned manufacturing systems.
Company Highlights
- Established in 1987
- 2,000 Pairs Production Capacity / Day
- ISI Certified Manufacturing Facility
- BIS Licence No. CM/L-9900063022
- Defence & Tactical Footwear Specialists
- PROTEGRA Safety Brand Launched in 2026
Our Journey
From supplying specialized footwear to army units and Rashtriya Rifles, to launching one of India’s modern industrial safety footwear brands, A.S Group has consistently evolved through innovation, R&D, and real-world field experience.
1987
A.S Sports Founded
1996
RINKU Shoes Launch
2024
ISI Certification Achieved
2026
PROTEGRA Launch
Why Choose PROTEGRA?
Industrial safety footwear engineered from decades of defence-grade experience.
Defense Grade Engineering
Developed from decades of footwear engineering experience serving Indian Army requirements.
ISI Certified Safety
Certified under IS 15298: Part 2:2024 safety standards with rigorous quality control systems.
Built for Extreme Conditions
Designed for industrial floors, construction environments, and demanding working conditions.
Our Mission
To engineer and deliver high-performance footwear and safety solutions that operate reliably in extreme and high-risk environments through innovation, precision manufacturing, and continuous R&D.
Our Vision
To establish A.S Group as India’s most trusted and globally recognized manufacturer of army footwear and industrial safety gear.